Presenting at conferences and seminars offers an incredible opportunity to build pipeline for your business.
Where else do you get the opportunity to engage a room full of potential prospects?
In this situation selling can seem like the obvious thing to do.
To do so, however, would be a big mistake.
Although you’re likely under pressure to realise a return on the investment of your talk, in 99.9999% of cases, selling will deliver the exact opposite result.
No matter who you are or how well known, when you don’t give your audience what they came for, you risk turning them against you.
Just as David Bowie found out a few years ago.